Monika Bronowska becomes new President of the Netsprint Group Management Board
Netsprint Group, a Polish leader of technology marketing, has appointed a new President of the Management Board. Starting from November 2017, the Group will be headed by Monika Bronowska, a specialist with more than 17 years of experience in the media and marketing industry. She will supersede Artur Banach, who will take up the position of Chief Strategy Officer.
Netsprint Group has seen a dramatic growth in the recent years thanks to both its organic growth and purchases within the sponsored content and mobile advertising segments. The switch in presidency is a natural progression in its business development, and its expansion in to foreign markets. Monika Bronowska will be responsible for integrating all the Group companies’ offers into one, together with European sales growth and relationships with strategic clients. Artur Banach, as the newly appointed Chief Strategy Officer, will focus on product development and implementation of new technologies.
“Our strategy is based on a dynamic growth in the area of data, using unique algorithms and products, such as machine learning. In the nearest future, we will concentrate on integrating our technologies and skills to create a comprehensive on-line marketing offer for our clients”, says Monika Bronowska, the new President of the Management Board of Netsprint. “With regard to our projects of expansion into new European markets, we are ready for further takeovers and we keep looking for companies with which we could properly synergize. Thanks to our commitment and the capabilities of our investors, such as Dirlango and Innova Capital, we are not limited to only purchasing Polish start-ups”, she adds.
Monika Bronowska has more than 17 years of experience in growing business for international organisations, where she co-created and implemented effective and, often awarded, communication strategies for leading Polish advertisers. Before joining Netsprint Group, she occupied the position of Chief Operating Officer at Publicis Media in Poland. Previously, as CEO, she managed ZenithOptimedia Group (now styled Zenith) for 5 years. She also gained experience in advertising and client relations as Deputy Head of Communications at Polkomtel.
“By joining our team, Monika Bronowska will help to achieve Netsprint Group’s long-term business goals. I believe her strong skills, ability to build efficient, fast-growing organisations, and her knowledge of the advertising market will allow us to take our company to the next level. Our shared goal remains to build our position as a leader in technology marketing – one that provides clients with comprehensive support in the area of data use. This will be a natural step on the way to implementing our business strategy”, says Artur Banach, newly appointed as Chief Strategy Officer.
Strategy of data-driven marketing
Netsprint Group intends to broaden its product portfolio for all channels of digital marketing, such as content, display & programmatic, mobile, e-mail and video marketing. The Group’s offer is based on Netsprint Audience, a user-related data collection and automatic analysis platform, which so far has collected more than 92 million cookie files in Poland. By means of Netprint’s integrated advertising ecosystem, advertisers can reach 24 million Polish Internet users (97% of the coverage) via all key Polish web portals and thematic websites.
About Netsprint Group:
As a leader of technology marketing, Netsprint Group develops and sells tools, technologies and skills related to effective customer outreach on the Internet. Its platform is driven by proper analysis of collected user-related data (more than 92 cookies in Poland alone). By the means of Netsprint’s advertising ecosystem, advertisers can reach 24 million Polish Internet users (97% of the coverage) via all key Polish web portals and thematic websites. The services offered by Netsprint Group allow for creating personalized advertising content and its dissemination in the form of native, display, mobile, social media, RTB / programmatic and e-mail advertisements. Currently, Netsprint Group consists of 200 leading experts in key areas of digital marketing.