Innova Capital takes over a majority stake in CS Group Polska
Innova Capital, a leading Central European private equity firm will become a stakeholder in CS Group Polska, one of the top online marketing services suppliers for the small and medium enterprises sector. The transaction exposes the fund to an attractive and growing online advertising market.
Innova Capital Funds are in the final stages of negotiations for a majority stake in CS Group Polska S.A. This is already the fourth transaction by the new Innova/6 fund, which began investing in April 2018. The company’s current shareholders shall retain minority stakes and will continue supporting its further growth as management and supervisory board members. This is yet another transaction where Innova Capital becomes an important and trusted partner for Polish businessmen, confirming its leading position in this private equity market in Poland.
CS Group Polska S.A. specialises in the provision of active online marketing services and web presence management for customers in the small and medium enterprises sector. An extensive product range, tailored to the needs of customers, helps entrepreneurs promote their businesses and products in the digital world and reach new customers via numerous channels, such as marketing in Google search engine (SEO and SEM), creating and optimising websites, presence in internet search engines, social media, video and mailing. Acquisition of a financial investor will make it possible to press ahead with ambitious growth plans, including further product improvements and expanding the range of available products and services.
Innova Capital is interested in further consolidation of the web marketing services market for small and medium enterprises both in Poland and abroad. It is currently in talks with a number of players within that scope. More detailed information as to Innova Capital plans and strategy for this sector will be available once the transaction has been finalised, following a green light by the Office of Competition and Consumer Protection (UOKiK).
About CS Group Polska:
CS Group Polska S.A. supports more than 60,000 small and medium enterprises in Poland by delivering integrated marketing activities and services for internet search engines employing all available channels. It specialises in consultancy within the scope of active company image building on the web and effective acquisition of customers. Internet websites owned by CS Group Polska S.A. record more than 5 million visits per month by unique users (RU). The company’s head office is located in Warsaw and it also operates out of 10 regional office across the entire Poland.
The company is a Google Ads Premium Partner and it is also a member of IAB Polska Internet Industry Employers’ Association. In April 2019 all companies part of the group had more than 800 employees.